In 2016, we strengthened our brand by becoming sponsors of rugby giants, Leicester Tigers. While being very active in terms of charity and sport, this was the first sponsorship deal of its kind that we had struck with a British sports team.
In 2020, we announced a new five-year deal which includes a rebrand of the stadium as Mattioli Woods Welford Road
. The move marks a first for the club – who have played in the same spot since moving to the ground back in 1892 – and is one that will play a huge role in supporting the future of Leicester Tigers.
The decision to keep the ‘Welford Road’ name alongside the partnership is one that Mattioli Woods and the club felt was important, retaining the traditions of the club. This ‘club-first’ mentality echoes the shared values both organisations have in a move that can ensure Tigers remain at the heart of the city’s community.https://www.leicestertigers.com/news/tigers-and-mattioli-woods-city-centre-neighbours
Andrea Pinchen, chief executive officer at Leicester Tigers, said:“Having been such a loyal supporter of Tigers, we are extremely proud to unveil the Mattioli Woods Welford Road stadium signifying a partnership steeped in Leicester’s roots. “Ian (Mattioli) is a close friend of the club and over the years, we’ve been grateful for his and the company’s support both financially as well as within the community.
Ian Mattioli, chief executive officer at Mattioli Woods said: “Having been born and bred in Leicester, the Tigers have been a huge part of my life and I consider the club staff, players and supporters a part of the Mattioli Woods family. “The COVID pandemic has impacted all of our lives, beyond anything we could have imagined. Personally, and as a business we have looked for ways to help the local communities where we have offices, supplying iPads to hospitals and other support where we can. “Tigers have gone through tough times of late, as the majority of clubs have and so I am delighted that we are able to guarantee our support for the next five years. I am also proud the business I started in my garage in Leicester and employs so many local people both in Leicester and around the country, will be linked with this amazing club as Mattioli Woods Welford Road. Supporting our sporting clubs at this time is vital for our community. “Sport breaks down barriers, it has the potential to reduce stress and improve mental wellbeing, and in these very testing times we are living in, it is important that families are still able to watch their beloved team and look forward to eventually being back in the stands.”
The Leicester Tigers are the most successful rugby club as ten times Champions of England, with two European Cups and eight Rugby World Cup internationals.
For more information on Leicester Tigers, please visit their website